Tuesday, October 31, 2006

Nutrition and Vending

A route driver in your vending business by Antares Corporation should be concerned about obesity and nutrition. This issue’s impact on our industry affects everyone in the industry. Consumers are reading and hearing about obesity and nutrition. The route drivers are the ones that come in frequent contact with them, so they will look at the route drivers for answers.

There have been false accusations made against the vending industry, claiming that the industry is basically responsible for school children being obese. One of the reasons for this concern about obesity in children is the increased risk of developing type 2 diabetes. There are a large percentage of children age 6 to 19 that are overweight. This is almost double the rate of two decades ago. In addition to this, about two out of three adults in the U.S. are overweight or obese. Any vending business, including your Antares vending operation has to take notice of these figures, and act accordingly.

Obesity

This is complex problem with no easy solutions. It is not caused by any single factor or food that may have been purchased from vending machines or elsewhere. Consuming more calories from any food source than is expected through physical activity is the scientific equation that results in weight gain.

Your Antares vending customers are becoming more health conscious than before, and the industry is shifting to meet their needs. Here are the top five trends:

· Eating better: Focus on making modest changes to promote healthy eating.

· Carb counting: More people than ever are looking for lower carb and higher protein products.

· Healthier kids: This is another media driven trend. Families are looking for quick and healthy options as the incidence of overweight and obesity grows for children.

· Eating for change: Individuals are seeking food choices that improve a condition, such as elevated cholesterol or hypertension.

· “Must have” ingredients: Nearly half of the American population recognizes functional foods as a benefit.

People are definitely hearing the message about the importance of a healthy diet, so this is the reason why you have to carry health products it in your Antares vending business.