Vending Energy Bars

Energy bars have become the hot thing to have for a meal replacement or a snack on the go. People even take it to get an energy boost. They are not necessarily considered as health food; however people choose to have energy bars because they think that it’s a more diet friendly snack than a candy bar.

The energy bar category can do well in Planet Antares vending machines if they are placed in the right location. The energy bar assortment in your Planet Antares vending business should be focused on meeting the needs of three different nutritional consumers. These categories can include: male and young consumers who want to boost their energy; female and slightly older consumers who want meal and snack substitutes; and consumers (male and young) who want high levels of protein or low levels of carbohydrates.

The energy bar category is sold in supermarkets as well. Supermarkets may be a lucrative channel for energy bars, but it is not a place of convenience. Most energy bars are sold in single packs, thus it is not appealing to supermarket consumers. This is the reason why they would do much better in convenient vending machines.

Energy bars fit in with what today’s consumers are looking for. They have been in the market for a long time, and initially never sold that well. The consumer’s buying habits change in tune with new lifestyles, so today energy bars are very popular with the consumers. There are a number of consumers who want this exploding category product, and with limited retail outlets from which to purchase it. C-stores have already been exploring the energy bar and energy supplements categories, hence you can explore this product category for your Planet Antares vending business.

Energy bars need to be higher priced than other snacks, but don’t be discouraged. Consumers would expect them to cost more. The consumers who are interested in buying the product will do so regardless of the price, so this should not deter you. You should not ignore the opportunity to experiment with the energy bars in your Planet Antares vending business. You would not want your snacking consumers to leave your vending locations and visiting the local c-store to purchase their energy bar lunch replacement, when they can buy it from your vending machine. All that you would have to do is place a variety of energy bars in your vending machines, so that the customers can find what they want. In the vending industry, energy bars have been selling fast, simply because people have began to believe in eating better. Having them in your vending machines can turn out to be very profitable for you.