Large Sized Candy – The Next Best Thing In Vending Business

Candy companies are predicting that large sized candy bars are the next best thing to hit the vending industry. In simple terms, it will be a great opportunity to earn revenue and increase business profitability.

The first segment to take up this opportunity is the beverage companies that have upgraded the size of their products. Now, vending operators are offering beverages of 20 ounce instead of 12 ounces.

Some of the benefits of shifting to large sized candy from smaller ones include the following:

1. Benefits for operators
As a Planet Antares vending operator, you will benefit from the upgrading to larger bottles. You will witness a higher gross dollar profit for your Antares vending business even though the gross margins will be lower.

2. Benefits for customers
For customers, it will be financially beneficial to buy a 20 ounce beverage rather than the traditional 12 ounce bottles. Obviously, they will get 8 ounces extra of the product at a lower cost per ounce. Your Planet Antares vending machines can offer larger ounce beverage from vending machines that previously provided 12 ounce beverages.

3. Benefits for manufacturers
For manufacturers, margins will improve as they switch over to 20 ounce bottles from 12 ounce bottles for selling beverages to vending customers.

This strategy is known as ‘trade up marketing’. Such tactics are often used in the food industry and has great benefits. In turn, this means higher profitability and more success for your Antares vending business.

On the other hand, customers benefit by getting more value for their money. The beverage sizes are increased drastically without a significant rise in the prices, thus making such changes acceptable for maximum number of customers.

In certain cases, small beverage sizes have been already eliminated. For example, you may not get the 8 ounce and 12 ounce beverages in many locations that now offer only 20 ounce beverages like soda, coffee and milk.

With the increase in demand for larger products at a small upgrade cost, Antares vending operators and others will have to respond to such changes and use trade up marketing to experience success. Like other industries, trade up marketing is bound to work well in the food industry as well.