What customers want in a vending machine?

The vending business is growing at a tremendous pace and all vending operators and business owners need to understand that they have to meet the customer demands if they want to compete in this highly competitive industry. Vending business owners need to start understanding the needs of customer at different locations. For example if the vending machine is placed at school then it should vend health products, a coffee vending machine would be better suited in the teacher’s lounge and likewise for all locations.

America is getting health conscious by the day and health products are in demand. Moreover, even the government is promoting health products. Consumers like to cut down on their carbohydrate and fat intake and increase their protein intake. To make sure that you keep making money in the vending business, you will have to adapt to this change and look for stocking products like roasted peanuts, health drinks, protein bars etc.

In some locations you will see that coffee sells more than anything, you should be ready to experiment with some snacks that would go well with coffee. The tastes of customers tend to change along with weather. It is important that you remain ahead and change your products keeping in mind the weather.

Keep in mind that customer is the king and you will never go wrong. Take customer feedback, whenever you can and act on suggestions made by them to make them feel important. Like the old psychology books say that if you make someone feel important, your action will always be reciprocated and in this case it will be trough sales. Customers always like to see new things. A new and attractive looking shop in the mall will always get more visitors initially and same is the case with new and attractive looking vending machines.

Some points that customers like in a vending machine are

1. Attractive and stylish looks
2. Branded and quality products stocked inside the machine
3. Change in product line according to weather
4. Latest features
5. Ease of use

There are more points that customers look for but the above ones are without which you just cannot do.