Key Sales Strategies

There are strategies that can help you to boost your Antares vending business. You will need to use some of these strategies to survive in today’s market.

Market Research: It takes different forms

Market research is also a part of your marketing. This can involve extensive activities, such as hiring a marketing consultant to evaluate your services and the market you serve. It can also be as simple as earmarking time to understand what products and services are becoming popular.

The convenience store industry has taken a big bite out of vending sales. The people who operate these outlets are brilliant marketers and merchandisers. You as an Antares vending operator can learn a lot from them.

The Selling Strategy

Defining your selling strategy is clearer cut then your marketing strategy. The first objective in selling an Antares vending service is to get face to face with a qualified prospect. Selling at corporate level is different than at the “street” level. Sales is very hard work

Selling vending is a specialty

Most buying decisions for vending service are made by groups with a single approval required from the top. When the prospective buyer is better at buying than the seller is at selling, the buyer will always get the better deal. When selling, you need to talk to the right person, say the right thing and ask the right questions; all at exactly the right time.

Traditional advertising has limited value

Vending is not a business where advertising makes sense. For this reason, newspapers, billboards, radio spots and other traditional forms of advertising are not good investments for Antares vending operators. Personal contact and referrals are still by far the best advertisements for your Antares business.

If you openly acknowledge that things have changed and that we now have a whole new set of problems; if you accept the fact that it’s not business as usual anymore and face these new challenges with firm resolve and bold new solutions, your future success in this great business can be assured.