Product Packaging in the Vending Business

The products that are placed in Planet Antares vending machines are designed to entice the buyer. These vending machines are glass front vending machines, so the snacks and beverages are always visible to the consumer. Vending machine purchases are impulse buys, thus the drink and snack manufacturer has only a few seconds to convince you to buy their product. The secret to doing this is visual cues which elicit unconscious psychological responses. Products manufacturers have used this knowledge in package design strategy. When it comes designing enticing packaging, there are three elements that play a role.

1) Color:
Colors are associated with emotional states and often elicit these emotions. The products in your Planet Antares vending machines need to be colorful so that they can attract people from even a distance. Blue for instance, is a cool color that is often associated with water and liquid. Green is well known for its ties to organic soda machine products like tea and health drinks. Bright colors are seen as fun and pleasing colors. When a potential consumer is passing through a location that has a Planet Antares vending machine with brightly colored products, he/she will be enticed by the colors in the machine and they will feel like taking a closer look in the machine to find something to eat or drink.

2) Graphics
Logos, fonts and pictures are used on Planet Antares vending machine products to convey brand attributes. Cartoons are popularly used to attract kids to the vending machine. Brand names, such as Coca-Cola, Pepsi have logos that are infamous and are always easily recognized. This is why vending operators are always encouraged to place branded items in their vending machines. They are quickly recognized by the consumer, making them quick sellers.

3) Shape
Most of the cans and bottles found in vending machines are standardized. However, manufacturers have begun to stretch their limits. Cans that are tall and slender are used for energy drinks and may be an unintentional suggestion of weight control benefits. Coke machine bottles and Pepsi machine bottles have their own distinctive shape to set them apart from their competition.

The small details to be found in vending machine products packaging have been fine tuned well thought out to encourage sales. With a vending business you need to find way that will boost the sales of your vending business.