Thursday, August 21, 2008

Customer Attitude And Vending Products

With greater variety and technical innovations, automatic merchandising industry has developed a good image in the eyes of customers. Many of the Planet Antares vending operators are happy with such progress but hope to see the reputation of the vending industry improve more.

By creating a higher level of confidence in the public regarding the value of money provided by Planet Antares vending machines, they will be able to charge more and thus, be in an advantageous position to maintain the highest level of service.

Many vending operators complain that customers still do not understand them. Vending operators need to pay attention to this. Customers have a different set of expectations when they come to buy products from your vending machines. Many of them believe that the prices of products in c-stores are lesser than those in vending machines. However, this is not true.

Vending products are held in low regard by many customers. They consider mobile catering food to be higher than that provided through vending machines. It is a challenge for the vending industry to change this viewpoint in their favor.

In reality, the automatic merchandising industry has no experience in image building and has not yet utilized the public relations as a tool for change. Planet Antares vending operators posses the essential information on dealing with queries posed about the potentially difficult issues such as food contamination.

In the coming time, the public which doesn’t believe in purchasing food from vending machines will have to change their views. They will realize that retail prices are not lower than those of vended products found in Planet Antares vending machines. That will only be clarified when there is greater awareness about the cheaper rates of vending products.

Obviously, customers expect high quality service from every consumption channel. The credit for this goes to the performance of the competing food service channels. Thus, it depends on the vending operators to offer quality services and cater to customer needs in the best possible manner.

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