Monday, December 15, 2008

Planet Antares Emphasizes Product Flexibility

As a Planet Antares vending business owner, you are free to put whatever the customer wants in your vending machines. For example, some people prefer Coke while others like Pepsi. In this case, you would just need to store both brands.

Customer preferences also differ according to the account type. The more people in a vending location, the more will be the diversity in their tastes. Everyone will not like the same products.

A recent survey classified personal preferences for cold drinks as follows:

• Coke – 38.6%
• Pepsi – 27.4%
• Others – 34%
If you offer only Coke products in your Planet Antares vending machines then that means that 61.4% of the customers will be excluded. A wider range of products must be kept in the vending machines to ensure customer satisfaction. That will lead to repeat business for you.

Ask the contractor engaged by you to provide high quality, fresh merchandise. All products must be removed from your vending machine on the date of expiry of freshness. This will be important for health reasons. You would not want a consumer to buy an expired item as this might be followed by complaints and cause loss of business.

Go for branded products for your Planet Antares vending machine because they are the ones that are popular and easily recognizable. These products are usually advertised on national media, so you will not need to advertise them. Just place them in your machine and the customers will purchase them. Local made items will have to be promoted by giving out free samples or just hoping that the product sells.

To keep your vending customers happy, you need to provide a variety of products that they can choose from. Vend only branded products from your Planet Antares vending machine so that they are easy to recognize and result in quick sales. By taking care of this, you will surely get repeat business for your vending machine.

Labels: ,

0 Comments:

Post a Comment

<< Home