Planet Antares Elaborates On Planogram Design

Usually, Planogram design is a part of category management. In case you are unaware of it’s meaning, the term category management stands for a system designed to enable you to take advantage of market research in selection of products fro your Planet Antares vending machines.
Three main steps are included in the design of Planogram, consisting of:

a) Identification of product categories
b) Space allocation to each category
c) Deciding on specific products for each category

It is better if you divide these categories into further sub-categories. Designing a Planogram becomes easier if there is lesser number of categories. Still the more categories identified, more the planogram will ensure variety.

Once this has been done, get ready to allocate space in the Planet Antares vending machine. At least one facing should be available for each category. The number of facings will depend on the category sales and how the products fit into the shelf.

You cannot forget the important step of product selection either. You need to consider several factors for this difficult task, such as:

Core products
These are items that sell consistently in all machines and represent 20% of the total product mix.

Cycle products
These are filled in each machine during the menu cycle but changed between such cycles. Majority of the products constitute cycle products.

Choice products
These are items that can be provided for a particular location to meet specific requirements. These are usually less than 20% of the product selection.

Certain vending operators prefer separate Planograms for different accounts according to their nature. On the whole, a Planogram gives you control over what products to be included in the Planet Antares vending machines.