Friday, February 06, 2009

Product Pricing For Effective Vending

Planet Antares vending machine operators have started using new management tools such as handhelds and Plano grams for tracking product turns with the minimum amount of extra labor. As a result, pricing strategies are being reviewed by Planet Antares vending operators.

Since a few years now, Planet Antares vending operators have been complaining about the inability to raise prices to the same level as other retail channels. Basically, vending product prices are based on the amount of competition and customer contracts. According to many vending operators, a more scientific pricing strategy would improve sales and profits.

One theory suggests that savings should not be passed on to the customers so that you can keep the pricing simple and increase your Planet Antares business bottom line. By doing this, you can slash down prices of certain items without reducing the gross margin. For this, you must ensure that your vending machines are able to draw attention.

Till now, the ‘take out’ customer remains an unexplored option in the vending industry. This presents a huge opportunity for growth and profit maximisation. By procuring support from secondary suppliers, Planet Antares vending operators can lower their dependence on big manufacturers.

Undoubtedly, this is a great time for Planet Antares vending operators to experiment with value pricing. with increasing price consciousness among consumers and higher attention being paid to special offers. There cannot be any other ideal time to do so.

Downsizing has also ked to reduction in location sales. In short, it is the perfect time for vending operators to rethink their pricing strategies.

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